Troy Norcross

Friday, 17:30

Enterprise Strategist


Enterprise Product Director utilising my own Business Ecosystem Plan and Enterprise Blockchain Strategy. Over the past 15 years, I have worked with large enterprises and small startups helping them to develop value propositions, business models and go to market strategies to take them from launch to growth.

In the past 2 years, I have focused on blockchain from a business strategy perspective helping enterprises to develop and execute a plan to incorporate blockchain technology into their business. This includes business case development, proof-of-concept planning and execution and consortium building. Beyond cryptocurrency and token sales, I focus on bringing pragmatic actionable advice to drive incremental business value.

My career spans large multi-national corporations with experience leading projects across multiple continents with teams spanning the globe - to advising multiple startups, being founder for hire and running 2 of my own businesses. Comfortable presenting to C-Suite and Board of Directors - angel and VC investors - and lean hungry startup teams.

I write a regular feature for CryptoInsider at CityAM covering blockchain and regularly present at events ranging from focused meetups to larger conferences. This work has given me first-hand experience in building and executing a multi-channel social media strategy.

With more than 25 years experience in product management, marketing and development - across market verticals including aerospace, telecoms, adTech/madTech, finTech, eCommerce and pharma - I bring a unique perspective in developing winning product and commercial propositions.